How Do Search Engines Work - Web
From Wikipedia, the free encyclopedia
Engine Optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via
"natural" ("organic" or "algorithmic")
search results for targeted keywords. Usually, the earlier a site is
presented in the search results, or the higher it "ranks", the
more searchers will visit that site. SEO can also target different kinds
of search, including image search, local search, and industry-specific
vertical search engines.
As a marketing strategy for increasing a site's
relevance, SEO considers how search algorithms work and what
people search for. SEO efforts may involve a site's coding,
presentation, and structure, as well as fixing problems that could
prevent search engine indexing programs from fully spidering a site.
Other, more noticeable efforts may include adding
unique content to a site, ensuring that content is easily indexed by
search engine robots, and making the site more appealing to users.
Another class of techniques, known as black hat SEO
or spamdexing, use methods such as link farms and keyword stuffing that
tend to harm search engine user experience. Search engines look for
sites that employ these techniques and may remove them from their
Tips to Increase
Ranking and Website Traffic
It is worth cataloguing
the basic principles to be enforced to increase website traffic and
search engine rankings.
site with valuable content, products or services.
primary and secondary keywords within the first 25 words in your
page content and spread them evenly throughout the document.
and use the right keywords/phrases to attract your target
keywords in the right fields and references within your web page.
Like Title, META tags, Headers, etc.
site design simple so that your customers can navigate easily
between web pages, find what they want and buy products and
your web pages i.e. every web page and not just the home page, to
the most popular search engines and directory services. Hire
someone to do so, if required. Be sure this is a manual
submission. Do not engage an automated submission service.
of changes in search engine algorithms and processes and
accordingly modify your web pages so your search engine ranking
remains high. Use online tools and utilities to keep track of how
your website is doing.
your competitors and the top ranked websites to see what they are
doing right in the way of design, navigation, content, keywords,
reports and logs from your web hosting company to see where your
traffic is coming from. Analyze your visitor location and their
incoming sources whether search engines or links from other sites
and the keywords they used to find you.
customer visit easy and give them plenty of ways to remember you
in the form of newsletters, free reports, reduction coupons etc.
your industry and product or service expertise by writing and
submitting articles for your website or for article banks so you
are perceived as an expert in your field.
selling products online, use simple payment and shipment methods
to make your customerís experience fast and easy.
sure, hire professionals. Though it may seem costly, but it is a
lot less expensive than spending your money on a website which no
look at your website as a static brochure. Treat it as a dynamic,
ever-changing sales tool and location, just like your real store
to which your customers with the same seriousness.
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